![]() ![]() The Center Court Club is an exciting virtual experience that gives US Open fans the chance to interact with other fans as well as celebrities like “Black-ish’s” Anthony Anderson and “Queer Eye’s” Jonathan Van Ness. ![]() Added bonus, cardmembers also get an opportunity to ask their favorite players a question! Some of these fan questions make their way into on-court, post-match interviews. They record their best cheers and submit them for a chance to appear on 9 LED screens on the tournament grounds. ![]() The American Express Fan Cam literally gives fans a voice. And in 2020, AMEX uses hi-tech engagement to reach fans in their living rooms while watching the matches at home. What sets the brand apart is its use of technology to create fan-driven experiences. Here’s a closer look at four innovative 2020 US Open sponsorship activations.Ī cornerstone of the US Open, The American Express sponsorship is 25 years old and going strong. The sponsors do not disappoint! Several brands create activations that keep fans close to the game from all over the world. For US Open sponsors, this presents a unique challenge - how to find fresh ways to connect with would-be attendees when on-site activations are a no-go. As a result of the COVID-19 pandemic, the stands are empty which makes this year's event like no other. Normally, hundreds of thousands of attendees flock to the US Open. ![]()
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